Weatherproof Springtime Clothing Collections

The Veilance Spring/Summer Collection Uses GORE-TEX

The 2022 Veilance Spring/Summer collection has been shown off by the brand as a lineup of clothing items that make use of premium materials to provide impressive protection from the elements. The collection includes the Deploy LT Jacket that's achieved using GORE-TEX 3-Layer C-KNIT construction along with the Hand LT Pant that has sustainably sourced merino wool and a PFC-free water-repellent finish. The TerraTex-covered Component LT Shirt Jacket and the Lever Coat promise impressive protection from the elements to easily handle springtime storms.

The 2022 Veilance Spring/Summer collection is available now for purchase from the brand's website at a starting price point of $70 and highlights stylistic pieces that don't skimp on technical capabilities. This speaks to the popularity of tactical fashion products amongst urbanites and fashion-forward individuals alike who are seeking out enhanced versatility from their clothing.

Technical Fashion
Opportunity for fashion companies to incorporate technical capabilities into their designs, appealing to customers who prioritize functionality as well as style.
Sustainability in Fashion
Opportunity for fashion companies to utilize eco-friendly materials and production methods, appealing to customers who prioritize environmental concerns.
Weatherproof Clothing
Opportunity to create clothing that provides enhanced protection from the elements, appealing to customers who want practicality and durability in their clothing choices.

Sectors Adopting This

Fashion Industry
Opportunity for fashion companies to incorporate technical capabilities and sustainable materials into their designs to appeal to modern consumers.
Outdoor Apparel Industry
Opportunity for outdoor apparel companies to expand their offerings to appeal to customers looking for weatherproof clothing for everyday wear.
Textile Industry
Opportunity for textile companies to develop and produce eco-friendly materials for use in weatherproof clothing, appealing to environmentally-conscious consumers.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 43%
Freshness 12%