London-based streetwear imprint A-COLD-WALL* works in collaboration with Glasweigian brand Mackintosh on the classic RAINTEC apparel for the Spring/Summer 2022 season. This time, the duo work together on elevating the technical elements of the designs from the previous capsule.
The notable mac silhouette is in the spotlight of the updates, as the single-breasted wrap-front is paired with a hidden button and dual motif at the chest with spray-painted branding at the back. The streetwear brand also updates the waist-length pullover kagool by Mackintosh along with the structured coach jacket. Throughout the entire capsule, there is the proprietary RAINTEC fabric. The color palette of the range includes slate gray, reef green, and black for sleek aesthetics.
Image Credit: A-cold-wall*
Key Themes Behind This Trend
- Elevated Technical Design
- Collaborations between streetwear and technical brands create new opportunities for innovative updates to classic designs.
- Proprietary Fabrics
- In-house creation of fabrics and materials by fashion brands can offer a unique selling point and an opportunity for disruption in the market.
- Reimagined Classics
- Updating classic designs with modern elements and features can provide a fresh take on traditional styles and create new trends in the fashion industry.
Where This Applies
- Fashion
- Collaborations between technical and streetwear brands within the fashion industry create opportunities for new designs and materials.
- Textile
- The creation of proprietary fabrics for use in fashion can be a disruptive innovation for the textile industry.
- Apparel
- Reimagining classic apparel designs, such as the RAINTEC mac silhouette, with modern features and colors can lead to innovative updates in the apparel industry.
