Transformations for Fendi Plays with the Free Placement of Cushions

 - Apr 9, 2013
The reference might not be obvious at first, but this project called Transformations for Fendi does harken back to the iconic Pequin motif for which the fashion label is known. The company enlisted the creativity of Maarten de Ceulaer to help with their December 2012 program by celebrating the brand's visual identity. The artist took handmade leather planks and arranged them on various surfaces to produce punchy striped patterns.

Colorful dyes in a full spectrum bring boldness to the plushy modules. They've been used to cover tree trunks, metal frames and even floor and wall tiling to form chairs, benches and other areas to repose. The small padding units are worked into a range of configurations that bring comfort to Transformations for Fendi in ways that permit different types of use.