Traditional Indian craft is showcased in a lifestyle boutique in Jaipur, India. Dubbed 'The Nila House,' the retail shop attempts to be "a repository of knowledge," boasting different products that are infused with cultural connotations. Not only is the brick-and-mortar establishment a worthwhile destination for the design-savvy traveler who is interested in authenticity, but it also provides local artisans with opportunities.
The Nila House also expands its hold on traditional Indian craft beyond artisan products. The space also works to "include an archive, workshops, and [a] library," facilitating more of an experience for consumers. This has come to be the contemporary approach to retail.
Developed by Bijoy Jain, the interiors also complement the "indigo-themed array of clothing and homeware."
Image Credit: Dezeen