Toy Machine has just put out their line of skateboards for spring 2010. Ed Templeton, Leo Romero, Nick Trapasso, Johnny Layton and Billy Marks all had a hand in making the Toy Machine collection one of the best collections of skateboards to date.
Featuring amazingly artistic designs and graphics, this collection will certainly be making its way to the paradise that is pavement popularity very soon.
Implications - In athletics, the culture associated with a given sport is just as important to fans and participators as the actual activity. This culture is associated with a certain way of life which often incorporates art, music and filmmaking. With skateboarding in particular, an athlete's board is a statement about themselves and their relationship to the sport. Consumers which span across fans, participants and professional athletes look to artists and companies to customize their equipment such that it is reflective of their personal style and the culture of the sport.