Hasbro is teaming up with Uber Eats to share miniature versions of some of its most popular toys and games for a limited time. the virtual Hasbro Toy Store is sharing a total of seven sample versions of best-selling toys and games like The Game of Life, Yahtzee and Boggle with the intention of entertaining families in lockdown.
In response to the fact that parents are feeling overwhelmed as they attempt to balance work and home-schooling, plus they're wary of the half-term holiday in the UK with fewer means of entertaining children, Hasbro and Uber Eats are helping to bust boredom. Just for the cost of delivery, families can get beloved versions of toys and games to inspire screen-free play.
Key Themes Behind This Trend
- On-demand Toy Deliveries
- Provides convenience and accessibility for families who need toys and games for entertainment while staying at home
- Virtual Toy Stores
- Allows customers to browse and select products from the comfort of their own homes without physical interactions
- Limited-time Offers
- Creates a sense of urgency for customers, encouraging them to place orders before the promotion ends
Where This Applies
- Toy Industry
- Disruptive innovation opportunity: Partner with food delivery services to offer on-demand toy deliveries, making toys more accessible and convenient for families
- Food Delivery Industry
- Disruptive innovation opportunity: Diversify services by partnering with toy companies to offer on-demand toy deliveries, expanding customer base and increasing revenue streams
- Entertainment Industry
- Disruptive innovation opportunity: Develop virtual toy store platforms to offer customers a unique and engaging shopping experience that encourages purchase decisions
