Justin Bieber Unveils His 'Purpose' Line at Urban Outfitters

 - Jul 30, 2016
References: urbanoutfitters & hypebeast
Justin Bieber celebrates his 'Purpose' concert series with a touring merchandise collection available at Urban Outfitters. The line features themed garments inspired by Bieber's own personal style, that is much more wearable and less branded than typical shirts available at a concert. The collection is designed to be everyday garments that carry the essence of the tour into everyday street style.

The collection features several items inspired by the pop star's daily wardrobe including a baseball cap, hoodie, T-shirt, jacket and long sleeve. Each piece features minimalistic design details, neutral earthy tones and the 'Purpose' tour logo printed somewhere along the garment.

To aid in the release of the line, Urban Outfitters will be hosting DJ events that will play Bieber's most popular tracks.