The Toshiba Satellite U840W ad campaign promotes the "World's First Ultra-Wide Ultrabook," as stated right in its tag line. More than that, it singles out its split-screen technology. This singular ability allows people to multitask that much better. Whether it is the student writing an essay and finding a quote or the fashionista online shopping while sharing images of her outfits, the Toshiba Satellite U840W laptop can come in mighty handy.
Conceived and executed by the ad agency Clemenger BBDO based in Sydney, Australia, the Toshiba Satellite U840W ad agency illustrates the dual nature of the laptop through piechart carpets. Art directed by Simon Hayes with creative direction by Luke Chess, the print ads were shot by photographer Juli Balla and retouched by Giles Davies and Ben Greenfield.
Why This Trend Is Growing
- Ultra-wide Ultrabooks
- Disruptive innovation opportunity: Develop and market ultrabooks with ultra-wide screens to enhance multitasking capabilities.
- Split-screen Technology
- Disruptive innovation opportunity: Introduce split-screen technology to various devices to enable users to multitask more efficiently.
- Dual Nature Advertising
- Disruptive innovation opportunity: Create innovative advertising campaigns that visually represent the dual functionalities of products or services.
Industries Being Reshaped
- Technology
- Disruptive innovation opportunity: Innovate and manufacture ultra-wide laptops, tablets, and smartphones with superior multitasking capabilities.
- Advertising
- Disruptive innovation opportunity: Experiment with creative concepts and visuals to develop captivating advertising campaigns that effectively showcase product features.
- Photography and Retouching
- Disruptive innovation opportunity: Develop advanced photography and retouching techniques to create eye-catching visuals for advertising campaigns.
