The Toshiba LED campaign might make an unusual statement, but it simply shows the times people live in now. Back in the day, television images were all about color and crispness. Now, it is about how truly immersive they can be. As the ad campaign reads, "Less body--less fun." Considering that it promotes a three dimensional experience, this should not be surprising at all.
Conceived and executed by the Young & Rubicam ad agency based in Israel, the Toshiba LED campaign revolves around classic cases of deflation. From a deflated soccer ball to a deflated bicycle tire, the images really help to get the message across.
The Toshiba LED campaign was art directed by Meital Miller and Tom Zakai.
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