Torchy's Tacos, an Austin-based restaurant chain that's known for its Mexican-style eats and monthly taco promotions, has announced that it will be joining the growing number of businesses that are taking advantage of ghost kitchens in response to an increased need to fulfill delivery orders in different areas.
The chain's first ghost kitchen collaboration will be in Columbus, Ohio, and will be in partnership with CloudKitchens, a company that's dedicated to smart kitchens that are fully geared towards delivery and takeout orders. Similarly to other businesses that have seen the appeal in the concept, Torchy's Tacos will work with the ghost kitchen to make its menu available for order through third party food apps like DoorDash, and will also allow fans to place orders through the company website.
Image Credit: Torchy's Taco
Key Themes Behind This Trend
- Ghost Kitchen Collaborations
- Trend of restaurants collaborating with ghost kitchens for delivery and takeout orders increases, creating opportunities for technology innovation in kitchen operations.
- Third Party Food App Integration
- Integration with third party food delivery apps like DoorDash, provides opportunities for innovation and disruption in the food delivery industry.
- Regional Expansion Through Ghost Kitchens
- Using ghost kitchens as a means for regional expansion can provide opportunities for cost savings and new market penetration for restaurants.
Where This Applies
- Restaurant Industry
- The restaurant industry has been disrupted by ghost kitchen collaborations which are becoming a trend inspired by the need to fulfill delivery orders, with innovation opportunities in kitchen operations.
- Food Delivery Industry
- Third party food apps integration in restaurants and ghost kitchen collaborations create opportunities for innovation and disruption in the food delivery industry.
- Cloud Kitchens Industry
- The growing adoption of ghost kitchens by restaurant chains like Torchy's Tacos, highlights the trend in Cloud Kitchens industry to leverage technology for delivery and takeout orders.
