If you're based in Austin, you're in luck because Torchy's Tacos just announced the debut of an exclusive new Black Pumas Taco at locations in the Austin, Texas area.
Torchy's Tacos recently teamed up with the Grammy-nominated psychedelic soul band Black Pumas. Together, the brand and the band created the new Black Pumas Taco, which features smoked beef brisket, guajillo onion strings, corn relish, BBQ sauce, chipotle sauce, and cilantro, all served on a new blue corn tortilla. The new taco will be available in Austin from October 1 through October 10, 2021, which coincides with the Black Pumas’ two live performances at the Austin City Limits Music Festival. Additionally, $1 of every special-edition taco sold will be donated to the Health Alliance of Austin Musicians.
Image Credit: Torchy's Tacos
What Makes This Trend Stand Out
- City-specific Collaborations
- Opportunity for brands and bands to collaborate on city-specific food and beverage items for special events or limited time releases.
- Exclusive Menu Items
- Offering exclusive food and beverage items can drive engagement and sales for a limited time period or at a specific location.
- Charitable Tie-ins
- Partnering with a local charity or non-profit can create a positive brand image and increase customer loyalty while giving back to the community.
Sectors Adopting This
- Fast Food and Quick Service Restaurants
- QSRs can create limited time menu items or collaborations to drive engagement with customers and increase sales.
- Music and Entertainment
- Bands and performers can collaborate with brands to create exclusive food or beverage items for special events or performances.
- Charitable Organizations
- Non-profits can partner with brands to raise awareness and funding through special collaborations or limited time offerings.
