LED-Lit Head Protectors

The Torch Helmet by Nathan Wills Lights Up at Every Angle

As a cyclist, visibility is one of the most important concerns, especially for urban riders; the Torch Helmet ensures that they are visible from every angle. It achieves this by incorporating a total of 20 LED lights that almost wrap around the entire circumference of the helmet. The Torch Helmet's lights are large enough that they peak on either side for a more tasteful design.

Created by Nathan Wills, a student from the Art Center College of Design in Pasadena, the Torch Helmet is in the running for a James Dyson Award. An avid bicycle commuter himself, he was inspired to design the Torch Helmet for safety reasons. He decided to work with a classic shape so as to appeal to urban cyclists.

Led-lit Headgear
Opportunity for innovative lighting systems to be integrated in helmets for safety purposes.
Urban Cycling Accessories
Rise of demand for cyclist-specific products that cater to safety and style preferences for urban environments.
Eco-friendly Transportation
Growing trend of environmentally-conscious individuals choosing cycling over cars leading to opportunities for more sustainable urban cycling gear.

Sectors Adopting This

Sports Equipment
Potential partnerships with sports equipment companies to develop the next generation of safety gear for cyclists.
Fashion
Integration of safety lighting systems into fashion brands that cater to urban cyclists for both safety and style purposes.
Sustainability
Opportunities for sustainable materials to be used for urban cycling products such as helmets, bikes, and accessories.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 25%
Freshness 8%