Some of the most commonly produced toothpaste flavors are minty, herbaceous and spicy options but the newest releases from Hello boast interesting and exotic ingredients that fall outside of these popular categories. The brand's new Activated Charcoal + Natural Dragon Fruit Fluoride Free Toothpaste and the Activated Charcoal + Natural Acai Fluoride Free Toothpaste both boast unusual ingredient additions that promise to "rock tastebuds."
Both of these unique ingredients are paired with farm-grown mint and activated charcoal sourced from sustainable bamboo. Thanks to the inclusion of activated charcoal, the teeth will temporarily appear very dark—Hello suggests that users "look in the mirror, dig [their] black teeth and take a selfie."
These flavorful toothpaste products are beneficial for their detoxifying benefits, as well as their ability to freshen the breath and whiten teeth.
Key Themes Behind This Trend
- Exotic Toothpaste Flavors
- Opportunity to introduce unique and exciting toothpaste flavors using unconventional ingredients such as dragon fruit and acai.
- Activated Charcoal Toothpaste
- Potential for developing toothpaste products that include activated charcoal for detoxifying benefits and teeth whitening.
- Sustainable Sourcing
- Opportunity to focus on sustainable and responsible sourcing of ingredients like bamboo for teeth whitening and other oral care products.
Where This Applies
- Oral Care
- Innovations in toothpaste flavors and formulations that offer unique benefits can disrupt the oral care industry.
- Beauty and Personal Care
- Cross-industry collaboration between oral care and beauty brands to create toothpaste products with natural ingredients for detoxifying and whitening benefits.
- Sustainability
- Collaboration between sustainable bamboo suppliers and oral care brands to create environmentally-friendly toothpaste products using responsibly sourced ingredients.
