Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

John Cleese Stars in a Angsty and Funny New Ad Campaign for TomTom GPS

 - Jun 7, 2011
References: facebook & adweek
The latest TomTom GPS ad campaign features iconic English actor John Cleese in a comedic and angst-filled role as an impatient driver.

Cleese, best known for his work with sketch comedy troupe Monty Python, plays a man stuck in traffic with his 20-something daughter. The TomTom GPS ad campaign, designed by Amsterdam's Pool Worldwide, runs with the tag line "I Want to Break Free" and highlights drivers trapped in the unpleasant and unceremonious snares of daily traffic jams.

The TomTom GPS ad then shows Cleese in a range of different outfits (businessman, construction worker, average Joe) singing the celebratory and declarative tune 'I Want to Break Free.'

The ad is a must-watch for any true fan of the Monty Python sketch troupe and anyone who likes seeing John Cleese behave like an anti-social curmudgeon.