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Camper-Targeted GPS Devices

The Garmin CamperVan Helpers Travelers Find Campsites and More

— June 9, 2021 — Tech
Domestic travel is continuing to increase in popularity as more consumers look to enjoy time off on their own terms, which is being supported by products like the Garmin CamperVan. The GPS satellite navigation device is built with a 6.95-inch display that will offer access to a range of functions including places to stop along the way, campsites to visit and more. Designed for use in the UK and Europe, the GPS device will make planning and navigation easier than ever for those looking to enjoy domestic exploration.

Garmin Europe Senior product Manager for Consumer Automotive Thiemo Weinschenk spoke on the new Garmin CamperVan saying, "As the popularity of road trips in smaller vans continues to grow, Garmin set out to make a sat-nav that’s easy to control and rely on for every trip. CamperVan recommends attractions along the way and even shows travellers preloaded directories for campsites, and stop-overs – no need to plan a trip or second-guess a route. Just explore.”
Trend Themes
1. Domestic Travel - The trend of increased domestic travel highlights the need for products like the Garmin CamperVan that offer ease and convenience for exploration.
2. GPS Navigation Devices for Specific Markets - The development of GPS navigation devices targeted at specific markets like campers is a trend that addresses industry-specific needs and opens the door for more market segmentation.
3. Integrated Travel Planning Products - Integrated GPS navigation and travel planning products like the Garmin CamperVan provide solutions that streamline the travel experience and create opportunities for further product development.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can benefit from trends like increased domestic travel and the development of products like the Garmin CamperVan that cater to specific market needs.
2. Consumer Electronics - Consumer electronics companies have an opportunity to develop new products like GPS devices for specific markets to meet evolving consumer needs and preferences.
3. Automotive Technology - Automotive technology companies can capitalize on the trend of integrating travel planning and navigation products like the Garmin CamperVan into vehicle design to enhance the travel experience.
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