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'Tokyo Rising' Follows Pharrell Through Japanese Streets

 - Aug 30, 2011
References: palladiumboots & bbcicecream
Leave it to Pharrell Williams to try to jump start tourism back to Japanese soil with this 'Tokyo Rising' documentary. Rather than just focusing on the horrific aftermath of the events of 3/11, the 'Tokyo Rising' documentary chooses to celebrate Japanese culture after the earthquake that was felt around the world. Why is that important? Because Japanese artists from all regions are having a creative boom and it'd be such a waste not to document it while it's happening!

It seems appropriate that Pharrell Williams is acting as a cultural ambassador to the famous oriental country in 'Tokyo Rising' as he often draws inspiration from Japanese pop and style culture. Hopefully this will get people visiting the island country post-nuclear meltdown.

Implications - Consumers are appreciative of documentaries because they're transparent representations of factual truths. This allows users to readily empathize with these materials. Corporations may consider filming documentaries of their establishment for promotional purposes in order to strengthen consumer trust in the company.