Radiograph Ringers

The Tokujin Yoshioka X-Ray Cellular Phone Reveals its Inner Workings

Made for KDDI, the Tokujin Yoshioka X-Ray cellphone gets straight to the point. Embodying a seemingly design-less design, this tinted translucent headset uncovers all the chips and wiring of its electrical structure.

Using the strategy of "designing from the inside," the Tokujin Yoshioka X-Ray mobile phone has been capped with tinted covers of red, black and blue. The superior manufacturing is saved for the visible internal assembly so that the customer will have confidence in his cell.

Translucent Design
Designing products with tinted translucent components, revealing the internal workings.
Visible Internal Assembly
Emphasizing the superior manufacturing of the internal components, building customer confidence.
Designing From the Inside
Taking the approach of focusing on the internal structure of a product when designing its aesthetic.

Who This Affects Most

Electronics Manufacturing
Opportunity to differentiate products by showcasing superior internal assembly.
Mobile Phone Manufacturing
Creating unique selling points by incorporating translucent design elements.
Consumer Electronics
Developing innovative products that prioritize the visual appeal of internal components.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 61%
Freshness 8%

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