Kaiser Permanente, a health care insurance company, recently debuted two new commercials. The first, 'To Them We Say' campaign that focuses on what people can do -- not their limitations. The empowering campaign shows a diverse range of individuals while the narrator says: "There are those who would say that you're too fat, too skinny, too soft, too old..." Afterward, the campaign finishes by stating "To them we say -- too bad." The inspiring campaign underscores the company's commitment to helping individuals "thrive" by having a strong sense of self.
Kaiser Permanente's second commercial underscores the misconception that milestones are only accomplished while young and highlights key individuals who accomplished great feats later in life. While both commercials target different audiences, they both empower individuals and promote the idea of getting the most out of life.