Artist Yuki Ariga has teamed up with a tissue paper company called Nepia for a delightful origami style campaign. Ariga essential created a series of tissue paper animals and characters, and put them into a stop-motion style commercial.
This clever campaign will impress consumers, because it shows that these tissues are extremely durable. They can be folded, twisted and reshaped without tearing. That's basically the description of an ideal tissue paper. With cold season quickly approaching, this origami animal commercial will likely sway consumers toward this quality tissue brand.
Stop-motion videos are always entertaining, but it's even more impressive when one considers that the wolves, farmers, deer, birds and other critters found in this commercial were all constructed using the same soft piece of tissue paper.
Key Themes Behind This Trend
- Origami Advertising
- More companies may start using origami-inspired advertising campaigns to showcase product quality.
- Durable Tissue Paper
- There may be an opportunity for manufacturers to introduce more durable tissue paper products that can withstand origami-like folding and twisting.
- Stop-motion Marketing
- Stop-motion animation may become a popular marketing tool for creating engaging and entertaining advertisements.
Where This Applies
- Tissue Paper Manufacturing
- Manufacturers will need to innovate to create more durable tissue paper products that can withstand folding and twisting as seen in the Nepia campaign.
- Advertising
- Advertisers and marketers can explore the use of origami and stop-motion techniques to create more effective and engaging campaigns.
- Arts and Crafts
- Origami artists can find inspiration from the Nepia campaign and explore tissue paper as a new medium for their art.
