Seattle-based and woman-owned skincare company Kari Gran boasts an effective tinted moisturizer that offers protection from the sun's damaging rays, while also looking to uplift the user's look and nourish the skin. The oil-based and sheer-coverage formulation works to even out the skin tone. It is powered by a special blend of red raspberry seed oil, French plum oil, and macadamia nut oil. These three ingredients work to "moisturize, brighten and leave skin looking radiant." Kari Gran makes its tinted moisturizer, which is ideal for everyday use, available in light, medium, and dark tints.
The brand is mindful of sustainability in production and is 100% plastic-neutral. Kari Gran is also a founding member of PACT, which is a non-profit organization that "works to give hard-to-recycle beauty product packaging new life."
Image Credit: Way of Being
Why This Trend Is Growing
- Sustainable Skincare
- Opportunity for brands to introduce eco-friendly and plastic-neutral skincare products and packaging.
- Multifunctional Skincare
- Opportunity for skincare brands to offer products that protect against sun damage and provide nourishment while also enhancing skin's appearance.
- Oil-based Skincare
- Opportunity for brands to promote the benefits of natural oils in skincare formulas as an alternative to traditional moisturizers.
Industries Being Reshaped
- Beauty
- Beauty companies can invest in eco-friendly and multi-functional skincare products to appeal to conscious consumers.
- Sustainability
- Sustainability-focused businesses can explore ways to repurpose hard-to-recycle beauty product packaging like Kari Gran's PACT program.
- Natural Ingredients
- Natural ingredient suppliers can market the benefits of oils like red raspberry seed oil, French plum oil, and macadamia nut oil to skincare companies for use in their products.
