This Grapefruit Collins cocktail recipe is made with Volcan de mi Tierra Blanco Tequila -- a craft tequila brand that is part of the Moët Hennessy portfolio. Known for its terroir-themed flavor profile, Volcan de mi Tierra Blanco Tequila blends "herbal, citrus, and spice notes indicative of the lowlands with fruit notes of cherry, pear, and peach from the highlands."
Mixologist Emily Arden Well is the creative force behind this recipe, launched just in time for upcoming Valentine's Day festivities. The beverage is made from a blend of Volcán de mi Tierra Blanco Tequila, fresh lemon and grapefruit juices, soda water and simple syrup. Served over ice, the finished product is crisp, refreshing and easy to make, making it an instant classic that can be enjoyed year-round.
Image Credit: Moët Hennessy
What Makes This Trend Stand Out
- Craft Tequila Brands
- Disruptive innovation opportunity: Create unique flavor profiles and positioning strategies to differentiate craft tequila brands in the market.
- Terroir-themed Spirits
- Disruptive innovation opportunity: Explore creating spirits that embody the unique flavor characteristics of specific regions or terroirs.
- Gourmet Cocktail Recipes
- Disruptive innovation opportunity: Develop creative and sophisticated cocktail recipes using craft spirits to cater to the growing demand for premium mixology experiences.
Sectors Adopting This
- Craft Spirits
- Disruptive innovation opportunity: Incorporate artisanal production techniques and quality ingredients to elevate the craft spirits industry.
- Beverage and Hospitality
- Disruptive innovation opportunity: Introduce innovative and high-quality craft cocktails to enhance the beverage offerings in the hospitality industry.
- Mixology and Bartending Services
- Disruptive innovation opportunity: Offer specialized mixology services and training to support the demand for unique and premium cocktail experiences.
