Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Romantic Craft Tequila Cocktails

This Grapefruit Collins Boasts Volcan de mi Tierra Blanco Tequila

— February 15, 2020 — Lifestyle
This Grapefruit Collins cocktail recipe is made with Volcan de mi Tierra Blanco Tequila -- a craft tequila brand that is part of the Moët Hennessy portfolio. Known for its terroir-themed flavor profile, Volcan de mi Tierra Blanco Tequila blends "herbal, citrus, and spice notes indicative of the lowlands with fruit notes of cherry, pear, and peach from the highlands."

Mixologist Emily Arden Well is the creative force behind this recipe, launched just in time for upcoming Valentine's Day festivities. The beverage is made from a blend of Volcán de mi Tierra Blanco Tequila, fresh lemon and grapefruit juices, soda water and simple syrup. Served over ice, the finished product is crisp, refreshing and easy to make, making it an instant classic that can be enjoyed year-round.


Image Credit: Moët Hennessy
Trend Themes
1. Craft Tequila Brands - Disruptive innovation opportunity: Create unique flavor profiles and positioning strategies to differentiate craft tequila brands in the market.
2. Terroir-themed Spirits - Disruptive innovation opportunity: Explore creating spirits that embody the unique flavor characteristics of specific regions or terroirs.
3. Gourmet Cocktail Recipes - Disruptive innovation opportunity: Develop creative and sophisticated cocktail recipes using craft spirits to cater to the growing demand for premium mixology experiences.
Industry Implications
1. Craft Spirits - Disruptive innovation opportunity: Incorporate artisanal production techniques and quality ingredients to elevate the craft spirits industry.
2. Beverage and Hospitality - Disruptive innovation opportunity: Introduce innovative and high-quality craft cocktails to enhance the beverage offerings in the hospitality industry.
3. Mixology and Bartending Services - Disruptive innovation opportunity: Offer specialized mixology services and training to support the demand for unique and premium cocktail experiences.
2.8
Score
Popularity
Activity
Freshness