These Retro-Style Tic Tac Ads Feature Winning Bites of Fun
Laura McQuarrie — July 30, 2014 — Marketing
References: adsoftheworld & adsoftheworld
This nostalgic Tic Tac ad series features the tiny breath mints arranged to look like retro arcade games like Pacman, Arkanoid and Snake as a tribute to the brand's origins way back in 1969.
As compared to most mints, there's something that's way more novel about a Tic Tac, since they're almost like little candies. Their small size also happens to make them very pixel-like, which is perfect for recreating some of the most beloved arcade games. Each of the flavors represents a different game—quite fittingly, the cherry and citrus flavors is assigned to Pacman, the original white mints make a perfect Snake lookalike and a bunch of the multi-color packs assemble a rainbow for Arkanoid. Even though they look to the past for inspiration, the Tic Tac ads are very refreshing.
As compared to most mints, there's something that's way more novel about a Tic Tac, since they're almost like little candies. Their small size also happens to make them very pixel-like, which is perfect for recreating some of the most beloved arcade games. Each of the flavors represents a different game—quite fittingly, the cherry and citrus flavors is assigned to Pacman, the original white mints make a perfect Snake lookalike and a bunch of the multi-color packs assemble a rainbow for Arkanoid. Even though they look to the past for inspiration, the Tic Tac ads are very refreshing.
Trend Themes
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Nostalgic Advertising — There's an opportunity to create ads that tap into consumers' nostalgia for classic products.
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Pixel Art Design — Companies can utilize pixel art design elements to create unique and memorable marketing campaigns.
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Multi-flavor Product Lines — Offering consumers a variety of flavors can increase product appeal and provide opportunities for creative marketing strategies.
Industry Implications
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Confectionery — Confectionery companies can take a playful approach to marketing by incorporating classic gaming motifs and pixel art imagery.
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Gaming — Gaming companies can partner with consumer brands to create retro-style in-game marketing campaigns that evoke nostalgia and resonate with players.
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Marketing & Advertising — Marketing agencies can work with clients to develop advertising strategies that tap into consumers' nostalgia for classic products and pop culture.
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