This nostalgic Tic Tac ad series features the tiny breath mints arranged to look like retro arcade games like Pacman, Arkanoid and Snake as a tribute to the brand's origins way back in 1969.
As compared to most mints, there's something that's way more novel about a Tic Tac, since they're almost like little candies. Their small size also happens to make them very pixel-like, which is perfect for recreating some of the most beloved arcade games. Each of the flavors represents a different game—quite fittingly, the cherry and citrus flavors is assigned to Pacman, the original white mints make a perfect Snake lookalike and a bunch of the multi-color packs assemble a rainbow for Arkanoid. Even though they look to the past for inspiration, the Tic Tac ads are very refreshing.
Why This Trend Is Growing
- Nostalgic Advertising
- There's an opportunity to create ads that tap into consumers' nostalgia for classic products.
- Pixel Art Design
- Companies can utilize pixel art design elements to create unique and memorable marketing campaigns.
- Multi-flavor Product Lines
- Offering consumers a variety of flavors can increase product appeal and provide opportunities for creative marketing strategies.
Industries Being Reshaped
- Confectionery
- Confectionery companies can take a playful approach to marketing by incorporating classic gaming motifs and pixel art imagery.
- Gaming
- Gaming companies can partner with consumer brands to create retro-style in-game marketing campaigns that evoke nostalgia and resonate with players.
- Marketing & Advertising
- Marketing agencies can work with clients to develop advertising strategies that tap into consumers' nostalgia for classic products and pop culture.
