GRAND Calbee's thick cut potato chips are three times as thick as ordinary chips, made to be giftable and gourmet. The exclusive, extra thick potato chips come with a nice price tag to match too, with its 15 gram packs selling for $4, plus even more steeply priced options.
As far as what you can expect the Calbee chips to taste like, there are three categories offered: Plain, Meal and Dessert, which include unusual varieties like tomato and cheese, strawberry and burnt milk.
In April, the Hankyu department store in Osaka, Japan, will launch the first GRAND Calbee retail outlet, where potato chip connoisseurs will flock to try these unusually flavored, priced and thick gourmet chips.
What's Driving This Trend
- Gourmet Potato Chips
- The rise of thick-cut, gourmet potato chips presents an opportunity for food companies to create unique and innovative flavor combinations.
- Premium Snack Market
- The high price point of these exclusive gourmet potato chips signifies a growing demand for premium snack options, opening up possibilities for luxury snack brands to cater to this market.
- Gifting Food Products
- The giftable nature of gourmet potato chips provides an avenue for companies to develop high-end, packaged snacks that are ideal for special occasions and gift-giving.
Who This Affects Most
- Food Manufacturing
- The boom in gourmet potato chips presents an opportunity for food manufacturers to experiment with unique ingredients and production techniques to create premium snack options.
- Retail
- Launching exclusive retail outlets for gourmet potato chips allows retailers to tap into the growing consumer interest in unique, high-end snack products.
- Food Gifting
- The popularity of giftable gourmet potato chips opens up opportunities for companies specializing in the food gifting industry to expand their product offerings with upscale snack options.
