Forget city spas - head to Therme Spa in Switzerland for the real thing. The thermal spring is a national Swiss landmark built from 60,000 stone slabs of Valser quarzite.
Implications - Stressed consumers are increasingly splurging on destination vacations that center on health and wellness. These therapeutic destinations feature cutting-edge spa services, thermal springs and a bounty of natural beauty. This Switzerland spa features a stone thermal spring that doubles as a national landmark. Companies can take advantage of this opportunity by envisioning pricey exotic getaways that immediately infuse visitors into a tech-free world of luxury, minimalism and supreme amenities -- and marketing them to discerning, well-heeled city dwellers.