The Yorkshire Creamery Offers Premium Cheese Varieties
Michael Hemsworth — November 16, 2019 — Marketing
References: wensleydale & foodbev
The Yorkshire Creamery has been launched as a new brand in the UK by Wensleydale Dairy Products to offer consumers a premium range of cheeses that satisfy demand for authentic, high-quality varieties. The range consists of three cheese varieties including the Double Yorkshire, Yorkshire Red and the Extra Mature Yorkshire Cheddar, which are all made with milk from Yorkshire farms. Each of the products satisfy the increasing demand for dairy products with a premium profile that doesn't skimp on flavor.
Managing Director of Wensleydale Dairy Products David Hartley spoke on the new products saying, "Just like our much-loved Yorkshire Wensleydale cheeses, The Yorkshire Creamery is a range of good, honest, tasty, authentic products made with character and integrity. We’ve listened to our consumers and know that they want much more than just great-tasting products; they want to know farmers and animals have been treated well in the process and that’s what we are doing with The Yorkshire Creamery.”
Managing Director of Wensleydale Dairy Products David Hartley spoke on the new products saying, "Just like our much-loved Yorkshire Wensleydale cheeses, The Yorkshire Creamery is a range of good, honest, tasty, authentic products made with character and integrity. We’ve listened to our consumers and know that they want much more than just great-tasting products; they want to know farmers and animals have been treated well in the process and that’s what we are doing with The Yorkshire Creamery.”
Trend Themes
1. Premium Dairy Products - Consumers are seeking high-quality dairy products with a premium profile, presenting an opportunity for the dairy industry to offer authentic and flavorful options.
2. Local Sourcing - Using milk from local farms, like the Yorkshire Creamery, is a trend that aligns with consumers' desire for transparency and ethical sourcing in food production, resulting in an opportunity for the agriculture industry to market locally sourced products.
3. Authenticity & Integrity - The Yorkshire Creamery's emphasis on authenticity and integrity in their cheese production is a trend that speaks to consumers who demand transparency and ethical practices, representing an opportunity for businesses to differentiate themselves by prioritizing these values in their products.
Industry Implications
1. Dairy - The dairy industry has an opportunity to meet the demand for premium dairy products by offering high-quality options, such as those from the Yorkshire Creamery.
2. Agriculture - The trend towards local sourcing in food production presents an opportunity for the agriculture industry to market locally sourced products, like the milk from Yorkshire farms used by the Yorkshire Creamery.
3. Food Production - The emphasis on authenticity and transparency in food production, as demonstrated by the Yorkshire Creamery, presents an opportunity for businesses to differentiate themselves by prioritizing these values in their products, appealing to consumers who demand these qualities.
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