The Winsome Brave Creates Tools That Look More like Jewelry
Meghan Young — June 15, 2012 — Art & Design
References: winsomebrave & fastcodesign
Based in Brooklyn, New York, The Winsome Brave is a multi-disciplinary design studio that has garnered some much-deserved attention due to its stunning hardware line. What might appear to be more jewelry than tools, this studio has created a line that focuses as much on form as it does on function. From the Equilateral Nails made out of solid bronze and boasting a triangular head to the Nomadic Weapon, which could be considered as stone-and-cord wall art, The Winsome Brave creates beautiful objects people will be loathed to use.
The Winsome Brave was founded by Valerie Gnaedig and Annie Lenon. In addition to these utilitarian tools and objects, this creative duo will be working on a slew of graphic projects to capitalize on Gnaedig's motion design background and Lenon's packaging experience.
The Winsome Brave was founded by Valerie Gnaedig and Annie Lenon. In addition to these utilitarian tools and objects, this creative duo will be working on a slew of graphic projects to capitalize on Gnaedig's motion design background and Lenon's packaging experience.
Trend Themes
1. High-design Hardware - Opportunity for creating hardware products that prioritize aesthetics and design.
2. Multi-disciplinary Design - Promising potential for combining various design disciplines to create unique and visually stunning products.
3. Functional Art - Emerging trend of blurring the lines between functional tools and artistic objects.
Industry Implications
1. Design - Innovative design studios can explore new concepts and materials to create high-design hardware products.
2. Home Decor - Opportunities for integrating decorative and functional elements in home decor products, catering to consumers' desire for unique and stylish items.
3. Motion Design - Integration of motion design principles in various industries, such as packaging and graphic projects, for enhanced visual appeal and engagement.
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