The Tylt is a platform that covers everything from culture and politics to sports and entertainment and asks readers to weigh in on a variety of topics. On the social polling platform, the Gen Z and Millennial target audience can vote to answer questions like "Is it weird to use a coupon on a date?" or "Greta Thunberg for president?" covering a wide range of topics that reveal readers' seasonal beverage preferences to more serious topics like their political beliefs.
Beyond the votes that they cast on The Tylt, users are also able to share content to social media to double their vote, as well as follow the results of the polls to see the final tallies. Polls are also paired with articles, which may or may not help to change a reader's mind.