What is the trend of underground venues?

Opportunity for businesses to repurpose bomb shelters for unconventional event spaces.

What is the trend of niche experiences?

Opportunity for businesses to cater to specific audiences in unique and unusual ways.

What is the trend of novelty locations?

Opportunity for businesses to attract attention with unusual and unexpected physical locations.

What are the implications for the event planning industry?

Companies specializing in event planning can capitalize on the trend of underground venues for unique and unconventional event spaces.

What are the implications for the nightlife industry?

Bars and clubs can explore the trend of using bomb shelters as locations to create niche experiences for their patrons.

What are the implications for the retail industry?

Businesses can take advantage of the novelty of bomb shelter locations, creating a unique shopping experience for their customers to stand out in a crowded market.

Literal Underground Parties : The Shelter Nightclub

Literal Underground Parties

The Shelter Nightclub is Located in a Bomb Shelter

Trenton Millar — October 25, 2012 — World

References: smartshanghai & weburbanist

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Bringing new meaning to the term "underground," the Shelter Nightclub is a new club that is located in a bomb shelter beneath the bustling metropolis of Shanghai. Shanghai has thousands of bomb shelters hiding beneath its streets that were built during the Cold War in case of a Soviet air raid. Now, these underground spaces are being taken over as spaces for businesses.

To get to the Shelter Nightclub is quite an experience. You must go down a narrow stairway and through a dark tunnel. Once underground, who knows what goes on down there. An underground club seems like the best place to have a really crazy night.

Other businesses that have taken up shop in Shanghai bomb shelters include a men's underwear store, a men's gay bar and a wine store. Each of these seems to perfectly fit the niche locale.

Trend Themes

Underground Venues — Opportunity for businesses to repurpose bomb shelters for unconventional event spaces.
Niche Experiences — Opportunity for businesses to cater to specific audiences in unique and unusual ways.
Novelty Locations — Opportunity for businesses to attract attention with unusual and unexpected physical locations.

Industry Implications

Event Planning — Companies specializing in event planning can capitalize on the trend of underground venues for unique and unconventional event spaces.
Nightlife — Bars and clubs can explore the trend of using bomb shelters as locations to create niche experiences for their patrons.
Retail — Businesses can take advantage of the novelty of bomb shelter locations, creating a unique shopping experience for their customers to stand out in a crowded market.

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