The Rouge Method is introducing a fitness studio concept at Oak in Oklahoma City, combining Pilates, strength and flow classes in an infrared-heated environment. Founded by Oklahoma native Caitlin Gundy, Rouge also incorporates red and near-infrared light therapy into the class setting, bringing movement and wellness-focused elements together under one format.
Gundy developed the concept after studying classical and contemporary Pilates and exploring approaches to movement, recovery and overall health. Classes are designed around intentional movement in an infrared-heated studio rather than a traditional boutique fitness setup, with the format positioned as a hybrid of exercise and wellness.
For consumers, Rouge offers a differentiated studio experience that blends multiple movement disciplines with infrared heat and light therapy. Its arrival at Oak also expands the mixed-use center’s lifestyle offering beyond retail and dining into wellness-focused services.
Image Credit: The Rouge Method
What Makes This Trend Stand Out
- Infrared Fitness Studios
- Boutique workout spaces using infrared heat and light therapy create room for premium fitness formats that merge performance, recovery and sensory wellness.
- Hybrid Movement Classes
- Blended Pilates, strength and flow programming reflects demand for efficient studio experiences that combine conditioning, mobility and mindfulness in one session.
- Wellness-led Retail Centers
- Mixed-use destinations that add experiential fitness and recovery services can differentiate themselves as lifestyle hubs beyond shopping and dining.
Sectors Adopting This
- Boutique Fitness
- Specialized studio operators have opportunities to stand out through multi-modality class design, therapeutic environments and elevated recovery features.
- Health and Wellness
- Integrated movement, heat and light-based therapies signal a shift toward accessible wellness concepts that package preventive health with daily routines.
- Commercial Real Estate
- Retail and mixed-use developers can use wellness tenants to increase dwell time, diversify amenities and attract consumers seeking experience-driven destinations.
