Olympic Refugee Branding

'The Refugee Nation' Made a Flag and Anthem for the Olympic Refugee Team

'The Refugee Nation,' a non-profit project supported by Amnesty International, has created a flag and anthem in support of the refugee team currently competing in the Rio Summer Olympic Games. While the refugee team entered during the opening ceremonies carrying a flag with the Olympic rings, the new flag and anthem give people ousted from their places of birth a new and alternative identity.

The anthem was composed by Moutaz Arian, a Syrian refugee who fled to Istanbul, Turkey. The composition has been recorded with a chorus of string instruments and has no lyrics.

The flag was designed by another Syrian refugee, Yara Said. The minimalist design depicts a black stripe horizontally crossing an orange background. Said chose these colors and that layout as a visual reference to the orange life-jackets that refugees wear when being rescued from bodies of water.

Refugee Branding
Creating unique branding elements for refugee organizations to promote their cause and identity.
Alternative Identity
Developing new and alternative identities for displaced individuals to foster a sense of belonging and representation.
Artistic Expression
Utilizing art and music as a means of communication and empowerment for refugees.

Who This Affects Most

Non-profit
Exploring opportunities for non-profit organizations to support refugees through branding and artistic initiatives.
Design
Collaborating with designers to create meaningful visual representations that advocate for refugee rights.
Music
Engaging musicians and composers to create anthems and soundtracks that capture the experiences and emotions of displaced individuals.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 27%
Freshness 8%