The Naturals by OGeez! is a live rosin gummy in a Sweet Clementine flavor that taps into the rising demand for solventless, pure cannabis concentrate. The all-natural gummies boast a bouncy texture and a juicy flavor that pairs well with to high-quality harvested cannabis that's frozen, pressed and extracted into live rosin oil.
The Naturals are the first-ever vegan gummy from OGeez! and they aim to reach more than just cannabis consumers. OGeez! CEO Bran Noonan describes The Naturals as a "Whole Foods-meets-farmer's market style gummy that's accessible to everyone."
These live rosin vegan gummies are launching in Arizona and in 2024, OGeez! has a three-state expansion plan so that even more consumers can access its innovative products.
Key Themes Behind This Trend
- Live Rosin Vegan Gummies
- The rising demand for solventless, pure cannabis concentrate presents an opportunity for the development of live rosin vegan gummies.
- All-natural Gummies
- The popularity of all-natural products provides an opening for the market of all-natural gummies, such as The Naturals by OGeez!
- Accessible Cannabis Edibles
- There is an opportunity to tap into a wider consumer base by creating cannabis edibles, like The Naturals, that are accessible to a broader audience beyond cannabis consumers.
Where This Applies
- Cannabis Edibles
- The development of live rosin vegan gummies like The Naturals by OGeez! contributes to the ongoing evolution of the cannabis edibles industry.
- Healthy Snack
- The all-natural and vegan nature of The Naturals by OGeez! positions it as a disruptive innovation in the healthy snack industry.
- Food and Beverage
- The introduction of live rosin vegan gummies opens up new opportunities within the food and beverage industry, appealing to a health-conscious consumer base.
