24 Kilates recently had the grand opening to its Bangkok store location and to celebrate, it launched The Mine range, which features a custom Nike Air Max 1 pack. The design draws assistance from SBTG, a Singaporean artist, creating two Air Max 1 models to make up the STAMPEDE series. In addition to the footwear, there is also a New Era cap collaboration featuring the Camper model.
Overall, the capsule draws inspiration from the artist and label's shared admiration for militaristic design. The footwear is adorned in a military-themed camouflage print all throughout the uppers in a color palette that highlights black and beige hits. The two colorways include a black iteration with a furry Swoosh and black and yellow camo design or the beige iteration with green camo prints throughout.
What Makes This Trend Stand Out
- Militaristic Footwear
- Opportunity for streetwear brands to collaborate with artists for limited edition collections focusing on military-inspired designs.
- Custom Nike Packs
- Opportunity for fashion companies to create customizable Nike Air Max 1 packs with artistic designs.
- Camouflage Prints
- Opportunity for clothing brands to incorporate camouflage prints into their designs to appeal to consumers with an interest in military-inspired fashion.
Sectors Adopting This
- Streetwear Fashion
- Opportunity for fashion brands to collaborate with artists on limited edition collections that incorporate military-inspired design.
- Athletic Footwear
- Opportunity for athletic brands to incorporate military-inspired design into their shoe designs to appeal to consumers with an interest in both fashion and athletics.
- Headwear
- Opportunity for companies to collaborate with fashion labels to create limited edition headwear pieces that complement military-inspired clothing lines.
