24 Kilates Honors Its Bangkok Store Opening the The Mine Range
References: 24-kts-bkk & hypebeast
24 Kilates recently had the grand opening to its Bangkok store location and to celebrate, it launched The Mine range, which features a custom Nike Air Max 1 pack. The design draws assistance from SBTG, a Singaporean artist, creating two Air Max 1 models to make up the STAMPEDE series. In addition to the footwear, there is also a New Era cap collaboration featuring the Camper model.
Overall, the capsule draws inspiration from the artist and label's shared admiration for militaristic design. The footwear is adorned in a military-themed camouflage print all throughout the uppers in a color palette that highlights black and beige hits. The two colorways include a black iteration with a furry Swoosh and black and yellow camo design or the beige iteration with green camo prints throughout.
Overall, the capsule draws inspiration from the artist and label's shared admiration for militaristic design. The footwear is adorned in a military-themed camouflage print all throughout the uppers in a color palette that highlights black and beige hits. The two colorways include a black iteration with a furry Swoosh and black and yellow camo design or the beige iteration with green camo prints throughout.
Trend Themes
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Militaristic Footwear — Opportunity for streetwear brands to collaborate with artists for limited edition collections focusing on military-inspired designs.
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Custom Nike Packs — Opportunity for fashion companies to create customizable Nike Air Max 1 packs with artistic designs.
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Camouflage Prints — Opportunity for clothing brands to incorporate camouflage prints into their designs to appeal to consumers with an interest in military-inspired fashion.
Industry Implications
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Streetwear Fashion — Opportunity for fashion brands to collaborate with artists on limited edition collections that incorporate military-inspired design.
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Athletic Footwear — Opportunity for athletic brands to incorporate military-inspired design into their shoe designs to appeal to consumers with an interest in both fashion and athletics.
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Headwear — Opportunity for companies to collaborate with fashion labels to create limited edition headwear pieces that complement military-inspired clothing lines.
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