The Luce is Ferrari’s First Electric Vehicle Designed with Jony Ive
Ferrari unveiled the Luce as the company’s first fully electric vehicle developed in collaboration with Jony Ive, Marc Newson, and the San Francisco-based design collective LoveFrom. The five-seat EV combines smooth body surfacing, flush glazing, enclosed wheel designs, and simplified geometric forms across a low-profile grand touring silhouette. Ferrari paired the exterior with a glass-heavy cabin featuring anodized aluminum, OLED display systems, and a rotating central screen integrated into the dashboard architecture.
The interior incorporates physical switches, dials, and levers alongside digital interfaces, departing from touchscreen-dominant EV layouts. Ferrari and LoveFrom developed a movable instrument cluster, a multifunction mechanical display system, and a gear selector integrating Gorilla Glass components throughout the cockpit. The Luce uses a four-motor electric drivetrain producing more than 1,000 horsepower with a reported 0–60 mph time below 2.5 seconds and an estimated driving range exceeding 300 miles.
Image Credit: Ferrari
The interior incorporates physical switches, dials, and levers alongside digital interfaces, departing from touchscreen-dominant EV layouts. Ferrari and LoveFrom developed a movable instrument cluster, a multifunction mechanical display system, and a gear selector integrating Gorilla Glass components throughout the cockpit. The Luce uses a four-motor electric drivetrain producing more than 1,000 horsepower with a reported 0–60 mph time below 2.5 seconds and an estimated driving range exceeding 300 miles.
Image Credit: Ferrari
Trend Themes
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Designer-driven EV Aesthetics — A shift toward collaborations with high-profile designers creates demand for signature exterior and cabin languages that redefine brand differentiation in electric vehicles.
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Hybrid Analog-digital Cockpits — Combining tactile controls with expansive OLED and rotating displays introduces new paradigms for driver engagement and user-interface personalization in premium cars.
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High-performance Multi-motor Drivetrains — Ultra-fast, quad-motor architectures delivering supercar acceleration and long-range capability reshape expectations for performance, packaging, and thermal management in EV platforms.
Industry Implications
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Luxury Automotive — The premium segment is positioned to leverage designer collaborations and bespoke material palettes to command higher margins and cultivate exclusive customer experiences.
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Automotive Interior Materials — Innovations in anodized metals, Gorilla Glass integration, and seamless glazing open possibilities for new supply chains and manufacturing techniques focused on premium tactile quality.
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Battery and Power Electronics — Advances in energy density and high-power electronics become critical to supporting multi-motor setups that aim to balance extreme performance with long driving ranges.
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