The LiveRider is a nifty new iPod/iPhone add-on that connects you to your bike, in order to keep you posted on your distance, pace and location.
Taking cues from modern GPS systems, the LiveRider provides you with similar information in relation to your bike-riding trip. With additional information on the number of calories you've burned during your travels, the LiveRider is definitely a helpful tool to make your workout more efficient.
Implications - Many of today's consumers are wrapped up in the health and fitness movement. These consumers are likely to invest in a wide range of products that make getting in shape a less daunting challenge. Businesses that offer similar products will fare well amongst those individuals concerned with their well-being.