Smartphone apps are quickly becoming an important marketing tool for many companies especially to target niche demographics such as pet owners. There are a wide variety of apps catered explicitly to the lifestyles of those who have a pet dog or cat and people looking to become pet owners.
Pets are an important part of the lives of many so it makes sense that if companies are looking to target niche demographics they do so through a person's pet. Nowadays you can find all sorts of pet-related apps that encouraging consumerism and interacting with cats, dogs and other domesticated animals. Smartphone owners can download apps to help them translate what their animal is saying, to help their animals take their own selfies and even apps to help people find animals to adopt.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
