The Australian Government is running 'The Line' campaign to promote respectful and healthy relationships amongst young people.
The campaign aims to reduce violence against women and children while increasing young people's awareness about healthy relationships. The print ads include bullying messages that can be found in today's digital age. 'The Line' campaign draws the line in what is and isn't acceptable.
Implications - We often think of doodles as child's play, but in this campaign against bullying and abuse against women, doodles take a far more subversive tone. Companies can take advantage of this opportunity by using childlike illustrations and iconography to demonstrate more serious issues, thereby registering shock in the viewer.
Why This Trend Is Growing
- Subversive Doodles
- Using childlike illustrations and iconography to demonstrate serious issues, registering shock in the viewer.
- Respectful Relationships
- Promoting healthy and respectful relationships among young people to reduce violence and increase awareness.
- Bullying Messages
- Using bullying messages in advertising campaigns to draw the line on what is and isn't acceptable behavior.
Industries Being Reshaped
- Advertising
- Using unconventional and subversive methods to raise awareness on important issues through advertising.
- Education
- Incorporating messages about healthy and respectful relationships into educational curriculums for young people.
- Social Services
- Providing counseling and support services to help individuals in unhealthy or abusive relationships.
