The Levi's Stadium opened in 2014 and since then, the venue has been looking for ways to enhance the audience's experience. Utilizing "context-aware technology," the Levi's Stadium mobile app -- powered by VenueNext, takes organization and scheduled entertainment to new heights.
For one, it offers guests access to events, amenities, and parking. Everything is directed through a mobile ticketing service that significantly contributes to convenience. Secondly, the Levi's stadium app builds a sense of community through a "Handheld Jumbotron" with on-demand video and access to guest-generated content. The third feature allows audience members to pre-order food and track its delivery.
Of course, the platform has an incentive for season ticket holders who can convert tickets to games that they cannot attend into currency that can be used for future seat upgrades, merchandise or experiences like 'Meets and Greets."
Key Themes Behind This Trend
- Mobile Ticketing
- Disruptive innovation opportunity: Develop a mobile ticketing platform that integrates with event venues to enhance convenience and provide personalized experiences for guests.
- Community Engagement
- Disruptive innovation opportunity: Create a digital platform that fosters community engagement at live events through interactive features like a 'Handheld Jumbotron' and user-generated content sharing.
- Pre-ordering and Food Tracking
- Disruptive innovation opportunity: Implement a pre-ordering and food tracking system for live event venues to streamline food service and improve overall guest satisfaction.
Where This Applies
- Event and Venue Technology
- Disruptive innovation opportunity: Develop cutting-edge technology solutions that enhance the overall event experience for both guests and venue operators.
- Sports and Entertainment
- Disruptive innovation opportunity: Revolutionize the sports and entertainment industry by leveraging technology to create personalized and immersive experiences for audience members.
- Food and Beverage
- Disruptive innovation opportunity: Integrate technology into the food and beverage industry by offering pre-ordering and food tracking systems that optimize efficiency and guest satisfaction at live event venues.
