'The Inside' Makes Quality, Affordable Pieces Accessible Online
Laura McQuarrie — September 6, 2018 — Art & Design
References: theinside & fastcompany
'The Inside' is the name of a new furniture start-up that's been co-founded by DwellStudio’s founder Christiane Lemieux that is being touted as the furniture industry's own version of fast fashion. The start-up embraces a direct-to-consumer approach, making it easy for consumers to get high-quality, affordable designs that are centered around fashion-forward styles.
The fashion-centric furniture start-up has the potential to specifically appeal to the Millennial consumer—according to Lemieux, they treat their homes like closets and are constantly looking to update the look of their homes by bringing in fresh new pieces.
Wallpaper, armchairs, bed frames and more by The Inside are all made on demand and are highly customizable, meaning that the search for the perfect furniture piece is much less challenging than usual and one may simply order a style that matches a room's current or desired aesthetic.
The fashion-centric furniture start-up has the potential to specifically appeal to the Millennial consumer—according to Lemieux, they treat their homes like closets and are constantly looking to update the look of their homes by bringing in fresh new pieces.
Wallpaper, armchairs, bed frames and more by The Inside are all made on demand and are highly customizable, meaning that the search for the perfect furniture piece is much less challenging than usual and one may simply order a style that matches a room's current or desired aesthetic.
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