Coley Home is a direct-to-consumer custom upholstery brand that emphasizes the importance of high-quality and performance-driven materials, expert artisan craftsmanship, and what it calls "industry-disrupting quick lead times." Coley Home's manufacturing facility is located in Claremont, North Carolina. The brand specializes in sofas, beds, armchairs, dining chairs, sectionals, and more. Individuals are invited to select a fabric and customize their pieces. Emphasizing sustainability, the custom upholstery brand also sources "a majority of their materials from neighbors and friends in the Claremont area." Efficiency is also a big selling point for the business which can ship an order in just 10 business days.
In 2023, Coley Home will be opening its flagship showroom in Charlotte, North Carolina.
Image Credit: Coley Home
What Makes This Trend Stand Out
- Direct-to-consumer Customization
- Opportunity for other brands to offer customers customization options and create more personalized products/items.
- Sustainable Sourcing
- Opportunity for brands to highlight and prioritize locally-sourced and sustainable materials in their production processes.
- Industry-disrupting Quick Lead Times
- Opportunity for brands to streamline their production and delivery processes to offer customers quicker lead times for their purchases.
Sectors Adopting This
- Furniture
- There is an opportunity for furniture brands to adopt a direct-to-consumer approach and customize their products to be more unique.
- Home Decor
- Home decor businesses can prioritize sustainable sourcing and locally-made products in their production processes.
- Interior Design
- Interior designers can team up with manufacturers who offer quicker lead times for customizable pieces, allowing for more flexibility and efficiency in their design process.
