After championing the faux meat burger industry, Impossible Foods has a new goal of creating a milk alternative that tastes like the real thing -- the project will be named 'The Impossible milk.' What sets Impossible's burgers apart are their likeness to real meat. While most veggie burgers can boast a delicious flavor profile, few capture the same sensibilities that a meat burger can.
Impossible aims to apply that logic to the milk alternative industry, creating a dairy-free drink that tastes just like the real thing. According to the company’s founder Pat Brown, “Our intent is not just another plant-based milk to add to the shelf... It’s critical to our mission to make something that for dairy lovers is better than anything that comes from a cow.”
Image Credit: Impossible Foods