After championing the faux meat burger industry, Impossible Foods has a new goal of creating a milk alternative that tastes like the real thing -- the project will be named 'The Impossible milk.' What sets Impossible's burgers apart are their likeness to real meat. While most veggie burgers can boast a delicious flavor profile, few capture the same sensibilities that a meat burger can.
Impossible aims to apply that logic to the milk alternative industry, creating a dairy-free drink that tastes just like the real thing. According to the company’s founder Pat Brown, “Our intent is not just another plant-based milk to add to the shelf... It’s critical to our mission to make something that for dairy lovers is better than anything that comes from a cow.”
Image Credit: Impossible Foods
What Makes This Trend Stand Out
- Dairy-free Milk Alternatives
- There is a growing trend among consumers for dairy-free milk alternatives that taste as close to real milk as possible.
- Plant-based Food Innovations
- The success of Impossible Foods’ faux meat burgers has paved the way for plant-based food innovations and market disruption.
- Food Technology Advancements
- Advancements in food technology are allowing for the creation of dairy-free milk alternatives that more closely mimic the taste and texture of real milk.
Sectors Adopting This
- Dairy Industry
- The dairy industry will face competition from dairy-free milk alternatives that provide dairy-like taste and nutrition for health and environmental reasons.
- Plant-based Food Industry
- The success of Impossible Foods’ faux meat burgers has paved the way for plant-based food innovations and market disruption, including in the milk alternative industry.
- Food Technology Industry
- Food technology companies are increasingly investing in innovative ways to create dairy-free milk alternatives that taste and feel like real milk, creating new markets and opportunities for disruption.
