Visiting one's favorite museum is an experience that quickly became impossible during the ongoing pandemic, so Samsung has announced a new art-focused partnership to help bring artwork into the home via The Frame TV.
The technology brand has announced a partnership with Musée du Louvre that will see an array of stunning artworks housed in the iconic Parisian museum coming to the living room of TV users. This will enable users to incorporate their choice of artwork into their home when they aren't using the TV for entertainment purposes.
President and Head of Service Biz Team at Samsung Electronics Wonjin Lee spoke on the new partnership saying, "Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art. This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”
Key Themes Behind This Trend
- Virtual Museum Partnerships
- Technology brands can partner with museums to offer virtual tours of their collections through televisions and home entertainment systems.
- Art-focused Smart Tvs
- The development of smart TVs with art-focused features and partnerships offers new possibilities for the art collecting and home entertainment industries.
- Remote Home Art Access
- Providing remote access to artwork at renowned museums through technology partnerships offers a valuable service to art enthusiasts unable to visit in person.
Where This Applies
- Technology
- Technology companies can develop partnerships with museums and art institutions to provide new functionalities and experiences to their customers via smart TVs and home entertainment systems.
- Museums
- Art institutions can extend their reach and accessibility by partnering with technology companies to offer virtual tours and remote access to their collections.
- Home Entertainment
- Home entertainment companies can expand their product offerings by incorporating art-focused features into their products to attract new customers and create new revenue streams.
