Explore the world's #1 largest database of ideas and innovations, with 419,254 inspiring examples.
Trend Reports
Discover why 1,111 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 302,659 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,111 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 302,659 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 289,871 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Join our 3,500,000 social media followers, on the cutting edge.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 419,254 cutting edge ideas.

The Essential Orange: Jeremy Gutsche on Exploiting Chaos

— October 9, 2009 — About
Founder of, Jeremy Gutsche, is participating in the Post2Post Virtual Book Tour featuring his breakout book EXPLOITNG CHAOS: 150 Ways To Spark Innovation During Times of Change. The virtual book tour has begun with the website The Marketing Fresh Peel and the second stop on the list was the blog The Essential Orange. Below you can have a look at a few questions with Gutsche and a glowing intro that describes why Gutsche is “a gutsy and creative entrepreneur.” For the full interview, check out The Essential Orange‘s website!

EXPLOITING CHAOS: An Interview With Author Jeremy Gutsche

The great thing about reviewing books on the Post2Post Book Tour is that you get to meet some very interesting people as well as get a chance to delve into some juicy topics. (If you are not familiar with the tour, it was started by the brilliant Paul Williams over at Idea Sandbox). This month’s topic is about trends and innovation.

What? Does the world need another book on innovation?

I’ll let you, the reader, decide that. In the meantime, I’d like to introduce you to Jeremy Gutsche. He’s 31 and is the founder of What makes Trendhunter different is that it’s a crowdsourcing site where over 28,000 trend spotters contribute emerging or different “trends” from around the world. The premise of Jeremy’s book, Exploiting Chaos, is that instead of retreating in times of chaos, companies should exploit trends to spark innovation and creativity.

Jeremy is a gutsy and creative entrepreneur. He’s also an impressive PR machine and promoter. (In many ways, this book’s core purpose is to drive traffic to the Trendhunter website - in fact you can download the first chapter by visiting it here).

Each page challenges the reader to think differently. Some headlines are smart “Fight the confidence that you know your customer” and some rather cliche “Cross-pollinate your ideas”. For those who prefer more structure, there’s also an Exploiting Chaos model.

While none of the ideas or approaches in the book strike me as being that unique or new (my belief is that most companies look at social, economic or even political trends to inform strategy or spark new thinking), the book still has merit. One way I could see using this book is as a thought provoker. One could, for example, pick a concept from the book and use it as the lens by which you view your brand, company or leadership challenge from a different perspective. If you do pick up the book, I’d love to hear your opinion and how you’ve benefited from reading or using it as a tool to spark innovation.

Okay. Now on to the interview with Jeremy.

KK. What was the goal of writing this book? Who do you think will benefit most from reading it?

JG. People get all absorbed by the doom and gloom of the current recession, but some of the most iconic companies were founded during economic downturns, including: Microsoft, General Electric, HP, Apple, Amgen, Hyatt, EA, and Fortune Magazine. The book was written in a way that it could help to inspire anyone with an idea, from those stuck in large organizations to entrepreneurs alike.

KK. Your book is packed with ideas and images – what’s the best way for the reader to approach your book?

JG. Our reading habi ts have entirely changed in the last decade. Driven by media clutter and our shrinking attention spans, our world has become headline obsessed. Hence, this book is visual and action packed, offering two ways to read:
Consume the content front-to-back

Just read the headlines on each page. They flow together and will help spark your next big idea.

For the rest of the in-depth interview, click here!