Zalando's Podcast Offers Firsthand Insights into the World of Fashion
Francesca Mercurio — September 27, 2021 — Business
References: businessoffashion
The multinational e-commerce giant, Zalando, is launching a podcast designed to strengthen brand partnerships and share marketing strategies amongst industry leaders. Run by Zalando Marketing Services (ZMS) - the company's in-house marketing team - the Inside Fashion Marketing podcast will help foster healthy discussions amongst Zalando's brand partners.
Zalando's senior vice president of advertising, Andreas Antrup, will host the podcast and will be joined by fashion moguls like the North Face's marketing director Sebastian Reinhard and chief marketing officer of Toms', Ian Stewart. The podcast will cover everything from marketing campaigns, business strategies, pricing techniques to brand success initiatives. The Inside Fashion Marketing podcast is the perfect way to hear firsthand stories from top brand executives in the fashion industry.
Image Credit: Zalando
Zalando's senior vice president of advertising, Andreas Antrup, will host the podcast and will be joined by fashion moguls like the North Face's marketing director Sebastian Reinhard and chief marketing officer of Toms', Ian Stewart. The podcast will cover everything from marketing campaigns, business strategies, pricing techniques to brand success initiatives. The Inside Fashion Marketing podcast is the perfect way to hear firsthand stories from top brand executives in the fashion industry.
Image Credit: Zalando
Trend Themes
1. Fashion Marketing Strategies - Zalando's Inside Fashion Marketing podcast is an opportunity for businesses in the fashion industry to learn about new marketing strategies and disrupt the traditional fashion marketing world.
2. Brand Partnerships - Inside Fashion Marketing podcast is an avenue for fashion brands to form partnerships and collaborate with each other in order to create disruptive ideas and strategies.
3. Insider Insights - Podcasts such as Inside Fashion Marketing provide the opportunity for industry leaders to share insider secrets and innovative ideas, leading to disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can leverage the Inside Fashion Marketing podcast to learn about new strategies and to build stronger brand partnerships for disruptive growth.
2. Marketing - The Inside Fashion Marketing podcast offers insights into marketing techniques, which can be imperative for disrupting the traditional marketing techniques in the fashion industry.
3. E-commerce - Zalando's Inside Fashion Marketing podcast can provide e-commerce companies the opportunity to gain insights on innovative marketing ideas for disrupting the e-commerce space.
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