THE ELEMENTS COLLECTION Infuses Dry Bags with Street Style
Laura McQuarrie — February 15, 2016 — Fashion
References: v-venom & kickstarter
THE ELEMENTS COLLECTION from VICIOUSVENOM introduces what dry bags have always been missing to make them suitable for every day use—a fusion of utilitarian function and urban style.
Most dry bags on the market are perfectly at home on campsites, hiking trails and boats, specifically tailored to those who love challenging outdoor activities and watersports. While these kinds of bags are extremely effective for keeping valuables from getting wet, a lack of style has kept these strictly functional designs off the streets; this is where THE ELEMENTS COLLECTION comes in, making it possible for everyone to enjoy the benefits of waterproof protection, without sacrificing an ounce of style or quality.
The collection is being launched with four minimalist styles: the DRY_DUFFEL, DRY_PACK, DRY_CLUTCH and DRY_WALLET.
Beyond being simply pleasing to the eye, what truly sets apart these designs is their ingenious construction. All of the waterproof bags are made with a polyester fabric that's been laminated with environmentally friendly Thermoplastic Polyurethane. In place of stitching, ultrasonic heat welding technology is used to create watertight seams. On top of this, details like watertight stoppers and waterproof zippers ensure that leakage is not an option.
THE ELEMENTS COLLECTION introduces the first-ever dry bags with a built-in interior lining, indicating that the team behind these bags paid just as much attention to the inside of these bags as they did to the surfaces that come into direct contact with the elements. Knowing that cameras, laptops, tablets and phones are some of the most prized possessions of modern life, the designers included padded pockets to provide the utmost protection for technology and other valuables.
Most dry bags on the market are perfectly at home on campsites, hiking trails and boats, specifically tailored to those who love challenging outdoor activities and watersports. While these kinds of bags are extremely effective for keeping valuables from getting wet, a lack of style has kept these strictly functional designs off the streets; this is where THE ELEMENTS COLLECTION comes in, making it possible for everyone to enjoy the benefits of waterproof protection, without sacrificing an ounce of style or quality.
The collection is being launched with four minimalist styles: the DRY_DUFFEL, DRY_PACK, DRY_CLUTCH and DRY_WALLET.
Beyond being simply pleasing to the eye, what truly sets apart these designs is their ingenious construction. All of the waterproof bags are made with a polyester fabric that's been laminated with environmentally friendly Thermoplastic Polyurethane. In place of stitching, ultrasonic heat welding technology is used to create watertight seams. On top of this, details like watertight stoppers and waterproof zippers ensure that leakage is not an option.
THE ELEMENTS COLLECTION introduces the first-ever dry bags with a built-in interior lining, indicating that the team behind these bags paid just as much attention to the inside of these bags as they did to the surfaces that come into direct contact with the elements. Knowing that cameras, laptops, tablets and phones are some of the most prized possessions of modern life, the designers included padded pockets to provide the utmost protection for technology and other valuables.
Trend Themes
1. Functional Fashion - The fusion of utilitarian function and urban style in THE ELEMENTS COLLECTION dry bags presents an opportunity for the fashion industry to create more functional yet stylish everyday accessories.
2. Eco-friendly Materials - The use of environmentally friendly Thermoplastic Polyurethane in the construction of THE ELEMENTS COLLECTION dry bags highlights an opportunity for the material industry to develop more sustainable waterproof fabrics.
3. Smart Protection - The inclusion of padded pockets in THE ELEMENTS COLLECTION dry bags showcases the potential for the technology industry to create smart, protective accessories for valuable devices.
Industry Implications
1. Fashion - The fashion industry can explore the market for functional and stylish everyday accessories, capitalizing on the trend of urban dry bags.
2. Materials - The material industry can focus on developing eco-friendly and sustainable waterproof fabrics to meet the demand for stylish and functional products like THE ELEMENTS COLLECTION dry bags.
3. Technology - The technology industry can seize the opportunity to create smart, protective accessories for valuable devices, inspired by the inclusion of padded pockets in THE ELEMENTS COLLECTION dry bags.
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