Minimalist EDC Bag Collections

The NIID NEO Series 2.0 Everyday Carry Bags Balance Work and Life

The NIID NEO Series 2.0 Everyday Carry Bags are a series of accessories for urban professionals to incorporate into their wardrobe when looking to support their everyday routine. The collection of bags are crafted using the HybridTex material, which is durable and lightweight with enough strength to maintain its shape despite its soft nature. The bags include the Cambridge Everyday Backpack, the Everyday Tote, the Everyday Work Tote and the Everyday Sling, which all come in two color options.

The NIID NEO Series 2.0 Everyday Carry Bags are constructed with durability, functionality and fashion in mind to make them a winner for discerning urbanites to opt for. The bags speak to the changing nature of the modern consumer who is fostering a faster paced lifestyle.

Hybridtex Material Design
The use of HybridTex material in bag design presents an opportunity for disrupting the traditional bag manufacturing industry.
Everyday Carry (EDC) Bags
The growing demand for functional and stylish everyday carry bags opens up opportunities for smaller niche brands in the fashion industry.
Urban Professional Gear
Developing a line of accessories catering to the needs of urban professionals presents opportunity for innovation in the fashion industry.

Industries Being Reshaped

Fashion Accessories
The EDC bag market is a growing segment within the fashion accessories industry, especially among urban professionals.
Manufacturing
HybridTex, a durable and lightweight material, can disrupt the traditional manufacturing process of bags and other accessories.
Retail
The NIID NEO Series 2.0 Everyday Carry Bags cater to a specific demographic within the retail industry and presents opportunities for targeted marketing and sales.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 78%
Freshness 12%