The Disease Journey has created a spine-tingling way to draw attention to a cause with its Story of a Woman site.
The website starts with the simple opening sentence that "this is a story of a woman." To learn more about this woman, the user simply clicks the arrows and reads further on. The URLs are no longer than five words apiece, which keeps the reader curious. Once at the end, the reader learns about why this woman was experiencing a "body block."
A simple site that states that there is a simple procedure for multiple sclerosis patients that will help them from feeling the pain of blocked veins. The site's simplicity and clever message evokes emotion in the reader, perfect for delivering the Disease Journey's message.