Millennial parenting website 'The Bump' has a new feature on its iOS app, 'Inside The Bump,' that allows expecting mothers -- and their families -- to see the 3D development of their babies while in utero.
The app provides pregnant women with a weekly 360-degree visual of her baby and provides facts about the child's development. The app also gives moms-to-be information about the changes that are currently happening within their bodies as the baby grows.
Part of The Bump's mission is to empower women through its products and help them to understand what is happening throughout their pregnancy. The company has also mentioned that it is currently working on a virtual-reality version for the future.
Millennials have begun to enter adulthood and many are bringing children into this world. Companies would do well to consider this change and look to provide family-oriented services and items for the Gen Y cohort. The Bump is one organization that recognized Millennials were growing up and have been developing products and services to aid this young market on their new journey as parents.