The Bed by Thuma Can be Assembled without Tools in Five Minutes
Michael Hemsworth — October 19, 2018 — Art & Design
References: thuma.co & hiconsumption
The rise in popularity of bed-in-a-box businesses has expanded the direct-to-consumer business model and is seeing new products like The Bed by Thuma be developed with these factors in mind.
Designed in San Francisco and boasting a global inspiration, the bed frame is crafted from eco-friendly materials and is capable of being erected in just five minutes without the need for tools. The integrated PillowBoard makes the bed frame ideal for weekend lounging and boasts cork-padded bottoms to prevent damage from being inflicted unknowingly onto your floors.
The Bed by Thuma also features an expansive nine inch clearance on the bottom section to make it highly applicable for storing essentials between uses for consumers in small living spaces to appreciate.
Designed in San Francisco and boasting a global inspiration, the bed frame is crafted from eco-friendly materials and is capable of being erected in just five minutes without the need for tools. The integrated PillowBoard makes the bed frame ideal for weekend lounging and boasts cork-padded bottoms to prevent damage from being inflicted unknowingly onto your floors.
The Bed by Thuma also features an expansive nine inch clearance on the bottom section to make it highly applicable for storing essentials between uses for consumers in small living spaces to appreciate.
Trend Themes
1. Direct-to-consumer Bed-in-a-box - Disruptive innovation opportunity: Develop innovative, eco-friendly bed frames that can be assembled without tools in a short amount of time to cater to the growing demand for direct-to-consumer bed-in-a-box businesses.
2. Eco-friendly Materials - Disruptive innovation opportunity: Create sustainable and eco-friendly furniture solutions by utilizing materials that have a minimal environmental impact, appealing to the increasingly environmentally-conscious consumer base.
3. Smart Storage Solutions - Disruptive innovation opportunity: Design bed frames with built-in storage options to cater to consumers living in small spaces, providing them with a stylish and functional solution for storing essentials.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Collaborate with sustainable material suppliers and manufacturers to develop furniture using eco-friendly materials and efficient assembly methods, targeting consumers seeking environmentally-conscious options.
2. Home Improvement - Disruptive innovation opportunity: Introduce smart bed frames that offer efficient storage solutions for homeowners, catering to the increasing demand for space-saving furniture in smaller living spaces.
3. E-commerce - Disruptive innovation opportunity: Partner with direct-to-consumer bed-in-a-box companies to develop and market eco-friendly bed frames that can be conveniently shipped and assembled by consumers, tapping into the growing online furniture market.
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