Interview Magazine's The Art of Shopping editorial comes as a part of the publication's March 2013 issue. Photographer Mikael Jansson oversaw the production which took place within an upscale department store, account for both the title and overall theme of the photoshoot.
Present within The Art of Shopping were models Meghan Collison, Irina Kravchenko and Janice Seinen Alida. The three women posed in remarkable manners before escalators, upscale counters, racks of shoes and fitting rooms, mimicking the experience of shopping for readers of Interview Magazine.
Stylist Karl Templer remained monochromatic in each image, sometimes working with matching long black gowns and other times with safari patterned suits, making the featured women appear much like carbon copies of one another.
What Makes This Trend Stand Out
- In-store Fashion Shoots
- Opportunities for retailers to partner with publications and photographers to showcase their products through editorial content.
- Monochromatic Styling
- The rise of utilizing a single color palette in fashion shoots as a way to create a cohesive and impactful aesthetic.
- Authentic Shopping Experiences
- Increased demand for fashion retailers to provide unique shopping experiences that are more than just browsing products.
Sectors Adopting This
- Fashion Retail
- Department stores can leverage editorial content to generate buzz and foot traffic to their physical stores and e-commerce sites.
- Fashion Photography
- Opportunities for photographers to partner with fashion retailers and publications to produce compelling content that showcases products in context.
- Magazine Publishing
- Fashion publications can leverage the demand for authentic shopping experiences to create content that resonates with their audience and drives engagement.
