The Teva 'Illum' are a pair of flip flops that come with an a detachable LED light. The hi-tech sandal emits a ten-foot stream of light. Teva makes both men's and women's styles of the eco-friendly footwear. The sandals are made by and directly marketed toward diehard surfers.
Watch the video made for the Teva 'Illum,' with the rock band Switchfoot, which features a pre-dawn surf session lit up by the sandal's beams.
Implications - Consumers in contemporary society are attracted to items that will make completing everyday tasks easier. Designs that can multitask appeal to shoppers who have fast-paced lifestyles. Companies could hone in on this in order to increase their level of popularity on the market.